Nespresso to open new boutique at St James Quarter
Nespresso is to open a new boutique style store at Edinburgh’s St James Quarter.
The 1,173 square foot space will designed in line with the coffee brand’s latest experiential retail concept.
Subscribe to TRBThe store will include a ‘Coffee as an Art’ bar, where visitors will be able to explore the craft of coffee, sample new flavours including the new summer collection, and discover new recipes with masterclasses hosted by the Nespresso team.
Coffee enthusiasts will also be able to browse Nespresso’s full range of machines and accessories, and take advantage of a space dedicated to coffee pod recycling.
Anna Lundstrom, chief executive of Nespresso UK&I, said: “At Nespresso, we aim to create boutique spaces that bring to life our commitment to innovation, memorable coffee experiences and the craft of coffee, and the new St James Quarter boutique is the perfect place to bring these values to life. Situated in the heart of Edinburgh, we hope it serves as an inviting space for coffee lovers to connect with our brand.”
The news follows the recent announcement that three F&B brands have invested in the destination, with the re-opening of Itsu and the signings of Black Sheep Coffee and Pret A Manger.
Chris Pyne, leasing director for St James Quarter, said: “The signing of Nespresso brings another globally renowned name to St James Quarter, reinforcing its position as Edinburgh’s prime retail and leisure destination.”
