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Iceland offers £1 mealtime bundles to ease school holiday costs

Iceland is taking value to another level this summer with the offer of complete family mealtime bundles for £1. As households face the extra expense of…

FMCG

Iceland offers £1 mealtime bundles to ease school holiday costs

Iceland is taking value to another level this summer with the offer of complete family mealtime bundles for £1.

As households face the extra expense of keeping children fed and entertained throughout the school holidays, the retailer said it is “stepping in” with a series of budget-friendly offers.

Available online as part of Iceland’s Holiday Helpers campaign, the deals include bundles such as 2 x Goodfella’s Pizzas and 1 x Birds Eye Chips for £1, instead of the usual £8.80.

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For one week only until 21 August, shoppers can access a range of other £1 offers spanning breakfast bundles, lunchtime favourites and a snack-time bundle. A lunchtime deal, for example, includes 1 x Bread, 1 x Cooked Meat, 1 x Snack and 1 x Drink.

Alongside the £1 deals, Iceland is launching a selection of £40 Holiday Helpers Bundles of family favourites that can deliver savings of up to £27.

In addition, every customer who places an online order between 15 and 21 August will automatically be entered into a prize draw to win a £300 Parkdean Resorts holiday voucher.

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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