HOME |

Bird & Blend unveils Moomin themed tea range and store activation

Bird & Blend has transformed the cafe in its London Portobello store into a Moomin inspired space as part of a collaboration on its first range…

FMCG

Bird & Blend unveils Moomin themed tea range and store activation

3 July, 2026 | by Angela Beevers

Bird & Blend has transformed the cafe in its London Portobello store into a Moomin inspired space as part of a collaboration on its first range of teas with the brand.

Inspired by the stories of Finnish author Tove Jansson, the activation is exclusive to the shop and will run until 13 August.

Subscribe to TRB

Customers can browse Moomin books in a dedicated book nook featuring Jansson’s original novels, take part in Moomin colouring activities at a picnic bench, and order limited-edition Moomin Midsummer drink specials, including the Berry Basket Iced Matcha Latte and Cosy Comforts Iced Tea.

Bird & Blend’s partnership with Moomin has also included the launch of the Moomin House Cosy Comforts Tea, with all products available to purchase in-store.

In addition to its online shop, Bird & Blend Tea operates 31 stores across the UK.

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

See Full Bio