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William May reports strong lockdown performance

Jewellery retailer William May has seen its revenue increase by 100% since the Covid-19 lockdown restrictions began as more customers become confident about buying jewellery online. The Manchester-based business reported sales growth… View Article

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William May reports strong lockdown performance

Jewellery retailer William May has seen its revenue increase by 100% since the Covid-19 lockdown restrictions began as more customers become confident about buying jewellery online.

The Manchester-based business reported sales growth of 40% in 2019 and said this year’s uplift came despite store closures and reduced staffing levels during the pandemic.

Items that have been particularly popular this year include heavy belcher bracelets and chains as well as pre-owned gold heavy chain and bracelet styles. The retailer has also experienced increased demand for pre-owned lockets and charm bracelets.

Speaking on behalf of William May, Nick Withington said: “We feel the biggest change has been that more people are confident to purchase jewellery online. Due to all jewellery stores closing down for months people had to switch to purchasing online and they have found they can purchase excellent quality products for a fraction of the high street and still receive top level customer service, all from the comfort of their own home.”

The business is expecting the increased sales levels to continue for some time and is now planning to roll out testing for new channels earlier than planned.

Withington added: “Exceeding Christmas trading on reduced staff levels has been a phenomenal achievement. We can’t wait to get going for the final quarter and whilst continuing to provide excellent service to our customers.”

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