We Are returns to Westfield London for second sell-out event
Sustainable fashion company We Are returned to the Westfield London shopping centre for another sold-out pop-up event last month.
The company took over Westfield’s Atrium for three days and gave style conscious shoppers the opportunity to discover pre-loved items or upcycle their favourite garments through on-the-spot alterations.
Matt Griffiths, founder of We Are, said: “We Are was delighted to return to Westfield London following such a successful launch event in autumn last year. It showed that so many consumers are keen to engage with our sustainable fashion initiatives and it’s brilliant that we can come back to Westfield to welcome new and previous visitors to our concept. We look forward to continuing our mission in 2022 of bringing second life fashion into consumers’ wardrobes and reshaping fashion for a sustainable future.”
Westfield said the pop-up complements its wider sustainable fashion initiatives as it looks ahead to hosting We Are on at least four further occasions this year.
Grace Charge, head of brand experience and partnerships – Europe at Unibail-Rodamco-Westfield, added: “Consumers are becoming increasingly conscious about their clothing choices as circular fashion and sustainability lead the way. The success of last year’s We Are pop-up at Westfield London is testament to how many of our customers like to shop, whilst the concept complements the centre’s core fashion offer.”
