THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omnichannel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Walmart collaborates with fashion designer Brandon Maxwell

Walmart has announced that it is collaborating with American fashion designer Brandon Maxwell who has become creative director for its Free Assembly and Scoop fashion brands…. View Article

FASHION

Walmart collaborates with fashion designer Brandon Maxwell

Walmart has announced that it is collaborating with American fashion designer Brandon Maxwell who has become creative director for its Free Assembly and Scoop fashion brands.

Maxwell will drive the design of seasonal fashion and accessories for the brands and will be responsible for design, material selection, sourcing and production. He will also be involved in brand marketing initiatives and campaigns.

Denise Incandela, Walmart’s executive vice president of apparel and private brands, said: “Brandon is a powerhouse in the fashion industry. His designs are beautiful, youthful, timeless and expertly tailored. Our shared fashion values of accessibility and commitment to incredible design and quality make him an ideal partner for Walmart. Bringing his distinctive design talent to our elevated brand collections of Free Assembly and Scoop, allows Walmart to offer customers stylish, high-quality fashion at an extraordinary value.”

Maxwell will oversee four seasonal collections each year Free Assembly and Scoop with his full collections launching in the spring of 2022.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News