Walmart collaborates with fashion designer Brandon Maxwell
Walmart has announced that it is collaborating with American fashion designer Brandon Maxwell who has become creative director for its Free Assembly and Scoop fashion brands.
Maxwell will drive the design of seasonal fashion and accessories for the brands and will be responsible for design, material selection, sourcing and production. He will also be involved in brand marketing initiatives and campaigns.
Denise Incandela, Walmart’s executive vice president of apparel and private brands, said: “Brandon is a powerhouse in the fashion industry. His designs are beautiful, youthful, timeless and expertly tailored. Our shared fashion values of accessibility and commitment to incredible design and quality make him an ideal partner for Walmart. Bringing his distinctive design talent to our elevated brand collections of Free Assembly and Scoop, allows Walmart to offer customers stylish, high-quality fashion at an extraordinary value.”
Maxwell will oversee four seasonal collections each year Free Assembly and Scoop with his full collections launching in the spring of 2022.
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