Very elevates fashion proposition with new own-brand label
Very has announced the launch of a new own-brand fashion label.
The online retailer said The Very Collection is an evolution of its own-brand fashion ranges following their “modernisation” with elevated design elements, quality staples and new capsule trend-led collections.
The ranges span clothing for women, men and kids with a focus on head-to-toe dressing.
The move means the retailer has increased its own-brand product range options by 15% year of year. Prices range from £4 up to £250.
Sam Wright, chief commercial and strategy officer at The Very Group, said: “This new launch is the natural next step for our own-brand proposition, it brings together fashion fundamentals and the finishing touches to complete any look.
“Alongside introducing fresh and exciting ranges, the new collection brings together the much-loved V by Very and Everyday brands under one revitalised offering. This means customers can still find their favourite products while discovering something new.
Subscribe to TRB“Enhancing our own-brand range is a key part of how we help families get more out of life, and we’re excited to continue building on this over the next 12 months as we expand the collection into other categories.”
The new own-brand label has also been brought to life via Very’s latest Haus of Flamingo campaign which includes a TV advert and a range of social-first and influencer-led content.
Jessica Myers, chief customer officer at The Very Group, said: “As part of the launch, we’re thrilled to introduce our brand-new Autumn/Winter 25 Haus of Flamingo campaign, The Exhibition. This season’s ad shines a spotlight on more of Very’s own-brand range than ever before.”
In a first for the retailer, Very is running a two-day immersive fashion experience called The Very Big Wardrobe on London’s New Bond Street on 5 and 6 September.
