UYN chooses Cambridge for first UK store

Italian sportswear brand UYN has opened its first UK store in Cambridge following its expansion into Germany earlier this year.

Situated in the centre of the city on Market Hill, the shop offers the brand’s new seasonal collections and innovative Biotech lines.

UYN, which stands for Unleash Your Nature, is also planning to launch three shops in China and Austria in September.

The Cambridge store features an in-house Bio-Lab, which is an experiential space where customers can discover the natural ingredients chosen by UYN to create its products, including kapok, eucalyptus, corn and castor seeds, beechwood and cotton filaments.

Like other UYN stores, the shop has a strong focus on sustainability, with all furniture made from high-strength cardboard that is 100% recyclable.

With 11 stores open across Italy, UYN took its first steps into the American market last year with the opening of a Boston office and manufacturing site in Pennsylvania.