The White Company to open first standalone store in Northern Ireland
The White Company is to open its first standalone store in Northern Ireland at Belfast’s Victoria Square.
Due to launch this autumn, the store will be located on the lower ground level of the scheme alongside Reiss, Ted Baker and Sweaty Betty.
Sarah King, director of property at The White Company, said: “The new Belfast location is an important opening for The White Company this year and one we identified as a key part of our UK expansion plans. Victoria Square provides a perfect opportunity for our growth and as a site for our first store in Northern Ireland.”
Other brands choosing Victoria Square for flagship stores in the last 12 months include brands such as Gilly Hicks, Goldsmiths and Gym+Coffee.
Russell Banham, UK head at Commerz Real, said: “Victoria Square has celebrated some significant new and exclusive retail launches and we are pleased to be welcoming the regional debut of the aspirational homeware and lifestyle brand, The White Company. This signing marks Victoria Square’s continued growth and appeal to premium brands who seek to engage with our catchment.”
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