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The Shirt Society appoints Steve Price as product development director

Subscription model menswear retailer The Shirt Society has appointed Steve Price as product development director. Price has extensive experience in fashion merchandising and is a former… View Article

FASHION

The Shirt Society appoints Steve Price as product development director

Subscription model menswear retailer The Shirt Society has appointed Steve Price as product development director.

Price has extensive experience in fashion merchandising and is a former joint-managing director of Karen Millen. He has also previously worked as chief operating and product officer at Thomas Pink, director of business development at JD Sports and as a board advisor at Missguided.

Launched earlier this year, The Shirt Society offers customers the option to have wardrobe essentials delivered on a 30, 60 or 90 day basis.

The Shirt Society founder Matt Bird said: “After such an exciting year for the company, we knew we really wanted to focus on making the very best product on the market. Our ethos has always been about giving our members a truly premium product at an affordable price.”

“I’m delighted to welcome Steve to the team. He brings with him a wealth of invaluable experience in our market, and I am confident that he will be an integral part of our expansion as a business in 2021.”

The Shirt Society has also recently appointed Paul Austin as senior menswear designer and Jade Hussey as production assistant.

Price said: “As soon as I heard about this unique concept, I knew I’d love to be involved. During my time in fashion retail, I have seen the landscape rapidly change as digitisation alters the shopping experience. The subscription model is perfect for men, who are generally less enamoured with the physical shopping experience.”

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