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Ted Baker secures new headquarters in London’s Fitzrovia

Fashion retailer Ted Baker has secured a new site for its global headquarters in the heart of London’s Fitzrovia. To be known as the Gorgeous Brown…

FASHION

Ted Baker secures new headquarters in London’s Fitzrovia

23 July, 2021 | by Angela Beevers

Fashion retailer Ted Baker has secured a new site for its global headquarters in the heart of London’s Fitzrovia.

To be known as the Gorgeous Brown Building, the 30,000 square foot space will aim to offer a flexible workplace configured for collaboration.

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Having taken a 10 year lease with the landlord Westminster City Council, the retailer expects to move to the site in the summer of 2022.

Rachel Osborne, Ted Baker chief executive, said: “We are delighted to have secured a gorgeous 30,000 square foot building as our new Global HQ in Fitzrovia. It will enable us to work more efficiently and collaboratively, and most importantly to express our unique brand personality.

“Having spent more than 20 years in the Ugly Brown Building, it will be invigorating to be in our new site in Fitzrovia. Times have changed, as have our ways of working, and our brand has a refreshed personality and energy, which will be perfectly reflected in the Gorgeous Brown Building.”