Susie Mulder to become global brand president of Timberland
VF Corporation has appointed Susie Mulder as global brand president of Timberland.
Due to take up her new role on 5 April, she will report to VF Corporation chairman, president and chief executive, Steve Rendle. She will also be part of the group’s executive leadership team.
Mulder will be responsible for driving the Timberland brand’s core strategy including product diversification across the footwear and apparel categories. She will also build on the brand’s new eco-innovation franchises while also ensuring the continued success of the Timberland PRO business.
She has worked as chief executive of the NIC+ZOE clothing brand since 2012. Prior to that, she was a partner at global management consulting firm McKinsey & Company where she was a leader in the global retail and consumer goods practice for 15 years.
Rendle said: “We conducted a very thoughtful and extensive search to find the ideal person to lead our iconic Timberland brand globally, and we found that person in Susie. She brings a broad mix of experience in apparel, retail and consumer strategies, all of which is complemented by her strong leadership skills and passion for people and active lifestyles.”
Mulder is currently a board member at the Kraft Heinz Company where she serves on the audit and nominating and governance committees. She is also a board member of Sally Beauty Holdings.
VF Corporation’s other brands include Vans, The North Face and Dickies.
