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Sweaty Betty has new global brand president

Wolverine Worldwide has appointed Melissa Mullen as global brand president of the Sweaty Betty premium activewear brand. While Mullen has worked extensively with fashion, athletic and footwear… View Article

FASHION RETAIL NEWS UK

Sweaty Betty has new global brand president

Wolverine Worldwide has appointed Melissa Mullen as global brand president of the Sweaty Betty premium activewear brand.

While Mullen has worked extensively with fashion, athletic and footwear brands, she was previously vice president and general manager of UK and Ireland at perfumer Jo Malone London. Whilst there, she was responsible for all commercial operations, including stores, ecommerce and wholesale.

Prior to joining Jo Malone, Mullen worked at Nike for more than eight years in a variety of ecommerce and merchandising roles across Europe, Asia and North America. These included serving as senior director of Nike Direct Retail in the UK and Ireland, and as senior director of Nike.com global expansion.

In her new position, she will report to Isabel Soriano, president of Wolverine Worldwide’s London-based international group.  She has succeeded Julia Straus, who previously announced that she is returning to the US with her family.

Soriano said: “Melissa’s proven track record with consumer-obsessed global athletic and fashion brands makes her the ideal leader to help propel Sweaty Betty forward, and I’m extremely excited to welcome her as its next global brand president.

“Her deep omnichannel experience and industry knowledge will help position the brand for long-term success.”

Sweaty Betty was acquired by Wolverine Worldwide in August 2021,

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