Superdry Sport to become official clothing supplier to Invictus Games
Supergroup has revealed that Superdry Sport has been appointed as the official clothing supplier to the UK delegation for the 2018 Invictus Games in Sydney.
The appointment means that Superdry Sport’s in-house team of designers and technicians will create full technical training and competition wear for the UK competitors. This will also include training and leisure clothing for the full UK delegation, including the competitors’ family and friends, the staff and guests.
Supergroup said the Superdry Sport team will consult previous competitors and work with each individual competitor to develop a unique range of technical sportswear, tailored to their specific requirements.
Euan Sutherland, chief executive of Supergroup, added: “The Invictus Games has shown how the power of sport can help injured servicemen and women and their families and inspire us all. We are very proud to have been chosen to provide the performance clothing for the UK delegation. This collaboration provides further endorsement to the growing credibility of the Superdry Sport brand in terms of its design, technical expertise and attention to detail.”
In further Supergroup news, the company said it expects to complete the buy-out of the operations of its wholesale agent Portare in January 2018 for an estimated payment of £2 million. Portare will continue to be Supergroup’s preferred franchise partner in the territory.
Sutherland said: “The buy-out of our Netherlands agent is consistent with the development strategy we have applied to other markets and demonstrates our confidence in the future growth of the Dutch market. It is a further example of our flexible, disciplined approach to building both the Superdry brand and shareholder value in each market in which the brand is present.”
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