Streetwear brand Nicce opens at Westfield Stratford
Streetwear brand Nicce has opened a new store at the Westfield Stratford shopping centre.
The move is part of the East London brand’s expansion into the direct-to-consumer space.
Spanning 86 square metres on the centre’s ground floor, the shop will stock Nicce’s new AnyWear collection of responsibly made, functional clothing, alongside its classic Mercury, Nevas and Ersa casual styles.
Matt Bullock, chief commercial officer at Nicce, said: “As we expand NICCE’s footprint throughout the UK and globally, we recognise the role the local audience has had in growing the NICCE brand over the last ten years. Opening a retail store in East London enables us to engage with our fanbase and offer more opportunities to shop the brand. By partnering with Westfield Stratford,
“Nicce has the potential to attract and engage with the growing visitors that descend on the shopping centre each week. We’re looking forward to opening our doors ahead of the peak shopping period throughout Q4.”
Ahead of its ten-year anniversary next year, Nicce has been investing in its distribution, operations and product range and has also opened a flagship store in London’s Carnaby shopping district.