Skechers to acquire Scandinavian distributor Sports Connection
Footwear brand Skechers has signed an agreement to acquire its existing Scandinavian distributor, Sports Connection.
Skechers said the business will become a wholly-owned subsidiary with responsibility for driving Skechers’ continued growth in Denmark, Finland, Norway, Sweden, Greenland and the Faroe Islands.
Founded in 1994, the Sports Connection business comprises 58 existing Skechers retail locations and several ecommerce solutions, as well as over 1,600 wholesale customers. The company has been an exclusive distributor for Skechers in Scandinavia since 2005.
David Weinberg, chief operating officer of Skechers USA, said: “With the planned acquisition of our long-serving and successful distributor in Scandinavia, we are welcoming the Sports Connection team more closely into the Skechers family. We are looking forward to further broadening our reach in Europe by combining the team’s local expertise with our worldwide capabilities and financial resources.”
Peter Jørgensen, chief executive of Sports Connection, said: “We are proud of the progress we have made growing the Skechers brand as a distributor partner. We have built the infrastructure to support our vast direct-to-consumer and wholesale presence across the Nordics, and this new structure will allow us to leverage our efforts for additional growth in the future. We innately understand how the brand delivers its dynamic collection of styles and signature comfort technologies for every age and activity.”
Jørgensen will now serve as country manager for Skechers in all Nordic countries.
