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Sirplus launches Marylebone pop-up

Sustainable menswear brand Sirplus has launched a six-month pop-up store on London’s Marylebone High Street. Founder Henry Hales established the brand in 2010 when he began… View Article

FASHION

Sirplus launches Marylebone pop-up

Sustainable menswear brand Sirplus has launched a six-month pop-up store on London’s Marylebone High Street.

Founder Henry Hales established the brand in 2010 when he began buying surplus shirt material from shirtmakers on Jermyn Street and used it to make boxer shorts. The range was subsequently extended to include waistcoats and jackets.

Selling online from 2011, the brand opened its first permanent store in London in 2017 and launched another a year later.

Speaking of the new pop-up, Hales said: “Inside the store, you’ll find new products from our Spring and Summer 2020 collection, along with some of our classic pieces. We aim to produce well-made, long-lasting, and environmentally-conscious products. Online and physical retail are not separate entities; people do their research online and go into the store and vice versa.”

Sirplus found the Marylebone store with the help of pop-up experts Storefront.

Charlie Farr, director at Storefront, added: “We were delighted to be able to help Henry and Sirplus find these premises. They are such a strong brand and are doing so well. They have such a good story and a brilliant product range.”

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