Sidemen chooses Bluewater for first Sidemen Clothing store
YouTube collective Sidemen has chosen Kent’s Bluewater shopping centre for the opening of its first physical retail space.
Spanning 6,000 square feet. the store will be the only place where fans will be able to purchase official Sidemen merchandise, apart from on the Sidemen website.
Customers who visited the store on the opening day of 15 July had early access to a new range of merchandise ahead of its general release next month. The shoppers also received a free SDMN keyring with each purchase together with a discounted one-month membership to Side+, the official Sidemen membership club.
Speaking ahead of the opening day, Matt Peters, managing director of Sidemen Clothing, said: “The Sidemen are undeniably pioneers in the rising world of creator-led brands and this is another huge moment which further cements that. The Sidemen and team at Sidemen Clothing are incredibly excited for the launch of our first-ever store at Bluewater. I’m looking forward to seeing the brand evolve in the retail space and create a closer connection to the Sidemen fans.”
The shop is located on the Upper Rose Gallery of Bluewater, next to Apricot.
James Waugh, centre director at Bluewater, said: ““With the ever-changing landscape of physical retail, it is important for us as industry leaders to bring digital-first brands to the centre and ensure our guest experience evolves and is enhanced.
“The Sidemen shop really is something quite special and we’re in no doubt that the in-store experience will be a massive draw, not just to Sidemen fans living locally, but further afield too.”
