Seraphine plans stock market float
Maternity wear brand Seraphine has said it is considering an initial public offering on the main market of the London Stock Exchange.
Founded in 2002, the company has a rapidly growing digital platform which contributes over 89% of revenue. This is supported by digital and wholesale partnerships as well as “strategically located” retail stores and franchises.
Seraphine has attracted a range royal and celebrity followers and currently exports products to customers in over 120 countries around the world.
The company said it hopes the IPO will help it to grow its digital platform and increase its customer reach by expanding its digital partnerships.
Sharon Flood, chair of Seraphine, added: “Over the past 18 years Seraphine has supported its customers worldwide through the journey of motherhood with designs that empower women to feel confident in their changing bodies.
“The announcement today represents an exciting opportunity to further Seraphine’s reach and continue to grow its presence and product offer in the highly resilient and under-competed maternity and nursing wear market, led by a seasoned retail and ecommerce executive team.”
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