THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Cindy Crawford becomes face of Reserved’s Spring/Summer campaign

Fashion retailer Reserved has announced that Cindy Crawford is to be the face of its Spring/Summer collection. The supermodel is appearing in the retailer’s 1980s themed… View Article

FASHION

Cindy Crawford becomes face of Reserved’s Spring/Summer campaign

Fashion retailer Reserved has announced that Cindy Crawford is to be the face of its Spring/Summer collection.

The supermodel is appearing in the retailer’s 1980s themed campaign that sees her revisit the era of Boomboxes, hairspray and mammoth mobile phones.

Directed by Gordon von Steiner, the cast of ‘I Love You Cindy’ includes Crawford, Stranger Things actor Dacre Montgomery, Eric Roberts and Tish Graves. Leading creatives have also been recruited with styling by Jay Massacret, hair by Akki Shirakawa and make-up from London’s Isamaya Ffrench.

Marek Piechocki, chief executive at Reserved owner LPP, said: “Reserved SS18 campaign appeals to our global, fashion forward customer. We’re now the biggest fashion retailer in Central and Eastern Europe, and have a growing presence in Western Europe, Russia and the Middle East. This international campaign is part of our ongoing growth strategy as we expand the brand to become a global recognised fashion retailer.”

The campaign also features print images and video content for web and social media.

Previous models appearing in Reserved campaigns include Kate Moss, Adwoa Aboah, Jourdan Dunn, Jon Kortajarena and Irina Shayk.

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News