Secret Sales expands into Ireland
Secret Sales has expanded into Ireland as it looks to reach a potential 3.4 million Irish online consumers.
The company said shoppers in the country will be able to access over £700 million worth of off-price inventory on Secretsales.com from 450 premium brands, including Dsquared2, Plein Sport, Aquascutum, Cavalli, Diesel, Asics, Hackett, Ted Baker and Superdry.
The move forms part of Secret Sales’ strategy to establish itself as a go-to destination for non-full price retail in all main European markets by 2025.
Chris Griffin chief executive of Secret Sales, said: “This year, Secret Sales has seen remarkable growth, which has paved the way for us to expand into new territories.
“For the Irish market, there is already a strong consumer appetite for off-price fashion making this a natural expansion fit for our brands and retail partners. Careful consideration was also given to the product selection to truly appeal to an Irish audience.”
