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Rihanna to extend Fenty beauty brand to Africa

Rihanna is to introduce her successful Fenty Beauty and Fenty Skin beauty lines across Africa later this month. In addition to best sellers such as Fenty… View Article

FASHION RETAIL NEWS UK

Rihanna to extend Fenty beauty brand to Africa

Rihanna is to introduce her successful Fenty Beauty and Fenty Skin beauty lines across Africa later this month.

In addition to best sellers such as Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Stunna Lip Paint Longwear Fluid Lip Color, shoppers will be able to pick up the brand’s newest products.

The singer launched Fenty Beauty in 2017 in 17 countries after trying to find products that worked across all skin types and tones. This was followed by the addition of the clean, vegan and eco-friendly skincare line, Fenty Skin,

Commenting on the Africa launch, Rihanna said: “Every launch is exciting— we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.”

From 27 May, the lines will be available at selected stores in South Africa, Ghana, Nigeria, Kenya, Botswana, Namibia, Zambia and Zimbabwe.

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