Reserved expands in London
Polish fashion company LPP is in the process of launching three new London stores for its flagship Reserved brand.
While the first shop has already opened at Westfield Stratford City in east London, two further stores will launch in London’s Oxford Street and in the Brent Cross shopping centre in the second half of September.
LPP said the move is part of plans to strengthen its position in Western Europe and will also ensure that its fashion offering reaches customers in different parts of the UK capital.
Taking inspiration from the Polish landscape and traditional materials used in furniture and interior design, the new shops all feature a new store concept which has been created by Studio 1:1.
Reserved made its debut in the UK in 2017 with the launch of an online shop and physical store at 252 Oxford Street.
Przemysław Lutkiewicz, vice-president of the management board of LPP, said: “Over the recent months, we have shifted our focus towards Western markets, capitalising on the rising recognition of our brands among Europeans.
“The UK is one of the crucial locations, both from the perspective of its sales potential, as well as further strengthening our brand recognition. This is why we decided to open three new stores in London just a few weeks apart. Recognizing the UK’s competitive landscape, which makes British customers quite demanding, we feel ready to take up this challenge.”
Reserved will also be launching its first store in the centre of Milan in September on the prestigious Corso Vittorio Emanuele II. LPP’s other fashion brands include Cropp, House, Mohito and Sinsay.
