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Quiz reports double digit sales uplift after successful restructuring

Quiz has reported an average of a 14% uplift in like-for-like store sales during July and August following a wide ranging streamlining of operations. During the…

FASHION

Quiz reports double digit sales uplift after successful restructuring

Quiz has reported an average of a 14% uplift in like-for-like store sales during July and August following a wide ranging streamlining of operations.

During the same period, online sales grew by 5% on a like-for-like basis.

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As part of the restructure, the fashion retailer has invested in product design and buying and merchandising, as well as the recruitment of new talent. It has also introduced fresh product categories and added supply partners from territories closer to home.

The focus on design, buying and merchandising has led to an increase in trend-led casual styles offered by the retailer. Earlier this year, Quiz improved the shoppability of its collections with the launch of same day click and collect across its UK stores. It is also introducing online fulfilment from in-store this season.

Sheraz Ramzan, chief executive of Quiz Clothing said: “We are encouraged to see the results of our restructure at Quiz Clothing reflected by this uplift in sales.

“While the Quiz DNA remains rooted in occasion wear and helping our customers look and feel great through quality-first designs, we have seen an exceptional reaction to our renewed focus on casualwear, coordinated separates and transitional ranges.”

 

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