PUMA collaborates with French fashion brand Coperni
Sportswear brand PUMA has formed a new creative partnership with French ready-to-wear fashion brand Coperni.
The move means that Coperni has become only the second collaborator from the fashion space to create an original footwear design with PUMA.
PUMA said the new product is a dress shoe that is engineered to the specifications of a performance football boot.
Explaining why PUMA had partnered with Coperni, Heiko Desens, global creative director at PUMA, said: “Coperni is a visionary, futurist partner. We want to bring innovation and technology into the fashion space, and that really excites me.”
The PUMA x Coperni partnership is set to launch in January 2024.
Coperni founders Sébastien Meyer and Arnaud Vaillant said: “It’s such an honour to collaborate with PUMA for our first sportswear collaboration. It’s every designer dream to work on a sneaker, and we are so grateful to PUMA for opening us the doors of their innovation department. We look forward to seeing people wearing our common avant-garde and sharp aesthetic.”
