Primark to launch first stores in Middle East
Primark is to make its debut in the Middle East through its partnership with retail franchise operator Alshaya Group.
The two companies have confirmed plans to open a store at The Avenues in Kuwait in October. This will be followed by launches in Dubai in early 2026 in Dubai Mall, Mall of the Emirates and City Centre Mirdif.
Subscribe to TRBPrimark and Alshaya will also be working together to consider future stores in other markets across the region.
Primark interim chief executive Eoin Tonge said: “We’re excited to be taking the next step in our global expansion journey, creating new stores for more customers to enjoy shopping with us.
“We know there is already a strong cohort of shoppers ready and waiting for us and we believe the wider region holds a lot of potential for Primark and our value proposition.
“We can’t wait to bring them their first Primark later this year in The Avenues, Kuwait, before we continue to expand with more stores planned for Dubai next year.”
Primark currently operates over 460 stores across 17 markets.
