Primark opens first store in the Middle East
Primark has opened its first store in the Middle East at The Avenues in Kuwait.
Launched in partnership with Alshaya Group, the shop is also the retailer’s first franchise store.
Eoin Tonge, Primark interim chief executive, said: “We are delighted to be opening our doors in Kuwait’s The Avenues, a prime shopping destination to mark our first store presence in the Middle East.
“It’s exciting to see the initial reaction from customers who are finally able to get their hands on the affordable fashion and essentials we are known and loved for.”
Subscribe to TRBThe flagship store has over 60,000 square feet of shopping space and will employ 350 people. It will offer womenswear, menswear, childrenswear, home and beauty items, as well as a selection of Primark exclusive collaborations with brands such as Disney and Spanish influencer Paula Echevarria.
Primark and Alshaya will be opening three stores in Dubai in the first half of 2026, starting with Dubai Mall in March, followed by City Centre Mirdif and Mall of the Emirates.
Tonge said: “Kuwait marks our first franchise market and our 18th international market globally, which we are delighted to open in partnership with the Alshaya Group.
“With the strength of our brand and distinctive value proposition, combined with Alshaya’s deep market expertise and close partnership, we believe today represents an important and exciting new growth chapter.”
