Primark lowers prices as part of new ‘Iconic Value’ push
Primark has cut the prices of hundreds of its most popular womenswear, menswear and kidswear styles as it announced a new era of “Iconic Value”.
The lower prices will be applied to new ranges in-store from today and will continue through into this year’s autumn/winter collection.
Subscribe to TRBExamples of lower prices in womenswear include cotton-rich jeans at £9, pure-cotton pyjamas from £7, and a women’s cocoon yarn jumper at £16.
Meanwhile, the prices on men’s cotton-rich sweatshirts and joggers have been cut to £10 each, and kids’ soft-touch cotton-rich leisure tops and bottoms are now priced from £5.
Matt Houston, chief customer officer at Primark, said: “Value matters to customers today more than ever and for more than fifty years customers have trusted us as the destination on the high street for great value fashion at prices you can’t find anywhere else.
“We want to continue to lead the way in shaping what affordable fashion looks like and give our customers the confidence that they can always trust Primark for the very best prices but without compromising on style or on quality.”
Primark is also making it easier for customers to find the lower prices through in-store signage highlighting key ranges with Iconic Value branding.
