Primark continues US expansion with new Virginia store
Primark is continuing its expansion in the US with the opening of a new store at Potomac Mills in Woodbridge, Virginia on 10 April.
The 32,000 square foot space will offer the retailer’s latest clothing ranges, homewares, and beauty products.
Subscribe to TRBThe store will be Primark’s second in Virginia following the launch of a shop at Tysons Corner Center last year. It also means that the retailer will have 30 US shops across 12 states.
Primark will be hosting a series of events to celebrate store’s opening weekend. From Thursday 10 April, shoppers can expect local treats and special giveaways, including a bouquet bar with fresh floral arrangements, first come first served, and a DJ playing live tracks.
Kevin Tulip, president of Primark US, said: “Since Primark opened stores in Maryland and Virginia, just outside the nation’s capital, we’ve seen a strong demand for more of the joy that Primark brings to local shoppers.
“We are gearing up to open our doors at Potomac Mills, and are excited to bring a new community of DMV shoppers more of Primark’s unmatched combination of style, quality and affordability, continuing our success in the area.”
