THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Photo by Fujifilm launches at Primark Birmingham

A Photo by Fujifilm concession has opened at the world’s largest Primark in Birmingham as part of a growing partnership between the two brands. The new… View Article

FASHION RETAIL NEWS UK

Photo by Fujifilm launches at Primark Birmingham

A Photo by Fujifilm concession has opened at the world’s largest Primark in Birmingham as part of a growing partnership between the two brands.

The new offering will allow Primark shoppers to purchase Fujifilm products such as INSTAX cameras and smartphone printers, photo prints, film and film development, frames and accessories.

It is also home to three selfie booths and six instant photo printing kiosks, where customers can print photos from their phone, with print sizes ranging from 6×4 to 8×12. Customers will also be able to access ID Photo Services which are also new to the Birmingham store.

To promote the concession, an INSTAX photobooth-on-wheels parked outside the Primark store will offer free INSTAX prints to passers-by until Tuesday 12 March.

Tim Kelly, director of new business development at Primark, said: “We’re excited to expand our partnership with Fujifilm by offering two unique opportunities to experience these concessions in our Birmingham and Manchester stores. We want to continue offering unforgettable shopping experiences and Photo by Fujifilm gives us another opportunity to engage our customers, so they can capture all of life’s moments and make memories in store.”

The concession marks the second Photo by Fujifilm launch with Primark, following the opening of aManchester concession last year.

Theo Georghiades, general manager at Fujifilm UK, said: “This collaboration merges fashion and photography, providing shoppers with the unique opportunity to explore the range of INSTAX products instore and to print their favourite photos at the Fujifilm kiosks.

“We are excited to bring this partnership to Birmingham, offering an immersive shopping experience that celebrates both style and the art of capturing unforgettable moments.”

Subscribe For Retail News