Photo by Fujifilm launches at Primark Birmingham
A Photo by Fujifilm concession has opened at the world’s largest Primark in Birmingham as part of a growing partnership between the two brands.
The new offering will allow Primark shoppers to purchase Fujifilm products such as INSTAX cameras and smartphone printers, photo prints, film and film development, frames and accessories.
It is also home to three selfie booths and six instant photo printing kiosks, where customers can print photos from their phone, with print sizes ranging from 6×4 to 8×12. Customers will also be able to access ID Photo Services which are also new to the Birmingham store.
To promote the concession, an INSTAX photobooth-on-wheels parked outside the Primark store will offer free INSTAX prints to passers-by until Tuesday 12 March.
Tim Kelly, director of new business development at Primark, said: “We’re excited to expand our partnership with Fujifilm by offering two unique opportunities to experience these concessions in our Birmingham and Manchester stores. We want to continue offering unforgettable shopping experiences and Photo by Fujifilm gives us another opportunity to engage our customers, so they can capture all of life’s moments and make memories in store.”
The concession marks the second Photo by Fujifilm launch with Primark, following the opening of aManchester concession last year.
Theo Georghiades, general manager at Fujifilm UK, said: “This collaboration merges fashion and photography, providing shoppers with the unique opportunity to explore the range of INSTAX products instore and to print their favourite photos at the Fujifilm kiosks.
“We are excited to bring this partnership to Birmingham, offering an immersive shopping experience that celebrates both style and the art of capturing unforgettable moments.”
