Pandora teams up with Marvel on super hero jewellery collection
Pandora has teamed up with Marvel to launch a new super hero themed jewellery collection.
The range’s 11 hand-crafted pieces include a bracelet, ring and charms featuring the Black Widow, Iron Man, Captain America’s shield and other iconic Avengers heroes and symbols.
Stephen Fairchild, Pandora’s chief product officer, said: “We are proud of our long-standing collaboration with The Walt Disney Company and excited to bring this first ever Marvel x Pandora collection alive. Many of our customers have requested this for quite some time! These heroes excite, entertain and also encourage us to use our voices and powers, without hiding our weaknesses, to make the world a better place. Celebrating what you stand for and the things you love is what connects the Marvel and Pandora universes.”
Pandora said its design team was inspired by The Avengers’ heroism, strength and vulnerability when creating the collection. The team worked closely with Marvel to create charms that represent each of The Avengers with intricate designs that symbolise both their personalities and their values.
The brand is also introducing a Marvel x Pandora mini game where the goal is to assemble a team of heroes and go on a multi-level mission to save the world. For every mission completed, there will be a chance to win a Pandora bracelet.
The new collection will be available online and in all 2,600 Pandora stores globally.
