THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
• The HR Summit 2020
• AI in Retail Conference 2019
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Pandora on track with rebrand

Pandora has said it is making good progress with its upcoming rebrand which will be unveiled later this month. Part of the company’s turnaround initiative, Programme… View Article

FASHION

Pandora on track with rebrand

Pandora has said it is making good progress with its upcoming rebrand which will be unveiled later this month.

Part of the company’s turnaround initiative, Programme NOW will be kicked off at an event in LA on 28 August before the new look is rolled out over the second half of 2019 and into next year. The event will be attended by over 400 guests from around the world.

Alexander Lacik, chief executive of Pandora, said: “The event in Los Angeles marks the beginning of our journey to become more relevant for consumers. We have received very positive feedback to the marketing pilots we have conducted earlier this year, so we are eager to take this to consumers around the world and show a fresher and more contemporary Pandora.”

The new branding will be applied to all consumer touchpoints.  The first rebranded store will open in the UK and and will be followed by shops in China and Italy throughout the rest of 2019. Pandora will also launch new online stores and refresh its presence on partners’ ecommerce sites.

In addition, the company is planning to launch design collaborations with global franchises and partnerships with a number of celebrities and influencers.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY