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Pandora on track with rebrand

Pandora has said it is making good progress with its upcoming rebrand which will be unveiled later this month. Part of the company’s turnaround initiative, Programme… View Article

FASHION

Pandora on track with rebrand

Pandora has said it is making good progress with its upcoming rebrand which will be unveiled later this month.

Part of the company’s turnaround initiative, Programme NOW will be kicked off at an event in LA on 28 August before the new look is rolled out over the second half of 2019 and into next year. The event will be attended by over 400 guests from around the world.

Alexander Lacik, chief executive of Pandora, said: “The event in Los Angeles marks the beginning of our journey to become more relevant for consumers. We have received very positive feedback to the marketing pilots we have conducted earlier this year, so we are eager to take this to consumers around the world and show a fresher and more contemporary Pandora.”

The new branding will be applied to all consumer touchpoints.  The first rebranded store will open in the UK and and will be followed by shops in China and Italy throughout the rest of 2019. Pandora will also launch new online stores and refresh its presence on partners’ ecommerce sites.

In addition, the company is planning to launch design collaborations with global franchises and partnerships with a number of celebrities and influencers.

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