Pandora launches lab-created diamond collection
Jewellery retailer Pandora has launched a lab-created diamond collection as it looks to transform the market for diamond jewellery with affordable and sustainably created products.
Called Pandora Brilliance, the collection has initially been introduced in the UK but will be extended to other key markets in 2022. Going forward, mined diamonds will no longer be used in Pandora’s products.
Alexander Lacik, Pandora chief executive said: “Pandora continues its quest to make incredible jewellery available for more people and today I’m proud to announce the introduction of Pandora Brilliance. It’s a new collection of beautifully designed jewellery featuring lab-created diamonds. They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone.”
Lab-created diamonds are identical to mined diamonds but are grown in a laboratory rather than excavated from a mine. The collection includes rings, bangles, necklaces and earrings with each item featuring a solitary lab-created diamond hand-set within sterling silver, solid 14K yellow gold or solid 14K white gold.
Pandora said the lab-created diamonds have been grown with more than 60% renewable energy on average, and greenhouse gas emissions from non-renewable energy are being offset through the CarbonNeutral certification. When Pandora launches the collection globally next year, the diamonds are expected to be made using 100% renewable energy.
Prices for the items start from £250 and each stone ranges from 0.15 to one carat.
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