One New Change signs Zara
Zara is to open a new store at the One New Change premier retail destination in the City of London this autumn.
Situated on Cheapside, the 23,000 square foot shop will sell the fashion retailer’s range of clothing for women, men and children across two floors.
It will be the third new Zara store to launch at a Landsec destination in the past year, following flagship openings at Bluewater in Kent and St David’s in Cardiff.
Zara has described the store as a model for its online and instore integration concept and also offers ‘Store Mode’ functionality through the Zara app. This allows shoppers to browse items in-store through the app and order for collection at a shop half an hour later. It also offers them the ability to book fitting rooms.
In addition, the store will feature an automated pick-up point for customers to collect online orders and self-checkout to offer a seamless customer experience.
Deepan Khiroya, senior portfolio director at Landsec said: “Zara selecting One New Change showcases Landsec’s commitment to building cohesive relationships with brands, following the recent landmark openings at Bluewater and St David’s, as we work with them and the surrounding community to ensure the destination delivers something relevant and valued.
“Our focus is on curating destinations that celebrate the best in retail, creating unique experiences that can’t be found elsewhere. The new Zara flagship store will provide guests with a genuine omnichannel experience, designed to embrace the future of physical retail, and we are excited to see the new concept when it launches later this year.”
Covering 203,000 square feet, One New Change’s retail footprint is integrated with over 348,000 square feet of offices in the heart of London’s financial district. Retailers with a presence at the scheme include the likes of H&M, Hugo Boss, M&S Simply Food, Boots, Swarovski and Oliver Bonas.