Nobody’s Child launches new store in London’s Carnaby Street
Responsible womenswear brand Nobody’s Child has opened a new store on London’s Carnaby Street.
The shop offers customers the brand’s complete spring/summer collection, including dresses, loungewear and swimwear, as well as a curated collection of independent labels.
Spanning 1,300 square feet, the store has been designed to make the interior look like it has been “fashioned from nature” with the use of sustainable materials and serene and calming colours.
Jody Plows, chief executive of Nobody’s Child, said: “I’m incredibly excited about our new store opening on Carnaby Street. It’s important for us — as a growing business — to invite our new and loyal customers to view our summer collection in person and experience the quality and beauty of the products we create.”
Samantha Bain-Mollison, retail director at Shaftesbury, added: “We are delighted to welcome Nobody’s Child to Carnaby. As a brand who are committed to using conscious fabrics, consistently transparent about their clothing production processes, and who are actively seeking new systems for reducing packaging waste, they are a very welcome addition to our ever-growing portfolio of sustainable retail brands. This is an exciting trial period for the store in this location.”
