Naked Wolfe unveils first retail store
Luxury footwear brand Naked Wolfe has chosen London’s New Bond Street for the opening of its first physical store.
Known for its “Spice” platform boots, the brand has amassed over 1.2 million followers in the last five years and now has its footwear stocked by luxury retailers such as Selfridges, Harrods, Browns, Neiman Marcus and Saks. The brand has a number of celebrity fans including the likes of Billie Eilish, Hailey Bieber, Bella Hadid and Olivia Rodrigo.
Founded by siblings Bronte, Cooper, Cody and Luke Mance, Naked Wolfe was developed for 18 months in Hong Kong before expanding to offices in Los Angeles and London. Named in last year’s Forbes 30 under 30 list, the four founders remain at the forefront of the business.
Creative director Bronte Mance said: “We saw an opportunity to offer a new aesthetic to designer footwear that differed from traditional fashion houses. This retail space marks a huge moment in Naked Wolfe’s history. We are beyond excited to be present on one of the most iconic luxury shopping streets in the world, sitting right next door to some of the world’s leading designer brands.”
Launching with exclusive-to-store pieces, the new London shop will also sell Naked Wolfe’s autumn/winter 2022 collections for women and men.