N Brown launches new product information management system to reduce returns
N Brown Group, the parent company of Simply Be, JD Williams and Jacamo, has introduced a new Product Information Management system to enhance the customer experience and reduce return rates.
The group said the new system will provide customers with better product descriptions across product display pages, including information on sizing, fit and fabric. The move is expected to reduce return rates and lead to an improved customer experience overall.
The system is now live on Simply Be, and will be rolled out to JD Williams and Jacamo later this year.
Steve Johnson, group chief executive at N Brown, said: “We’re pleased to deliver another important milestone in the Group’s digital transformation journey. 2024 will be about further improving the customer experience and positioning N Brown for future growth, benefitting from our new technology enhancements creating a flexible, responsive, and ergonomic platform.”
Nuno Miller, chief operating officer at N Brown, added: “N Brown’s new technology and data systems have a strong focus on the customer journey – from landing on the website to product delivery. Having a single place to collect, manage and enrich product data, will not only provide a better experience for N Brown customers, but will also create a more efficient process for colleagues.”
