M&S welcomes eco-conscious Nobody’s Child into 10 stores
Marks & Spencer has revealed that the eco-conscious womenswear brand Nobody’s Child has launched in 10 of its stores across the UK.
The department store retailer acquired a 25% stake in the fashion brand in November 2021 in a bid to boost its platform of brands to complement its core offer.
Nobody’s Child CEO Jody Plows said “We are thrilled that our partnership with M&S continues to evolve. The store launches enable us to showcase our collection to loyal and new customers across the UK. Myself and the team are passionate that the handwriting that Nobody’s Child has become known for is given even more opportunity to flourish through this new chapter in our journey.”
All the collections are designed in-house at the brands London based head office and the new M&S in-store offering includes a curated collection of 30 dresses in bestselling shapes and prints.
Nobody’s Child was founded in 2015 and its popularity, particularly on the M&S site, demonstrates great opportunity for growth. From the outset, Nobody’s Child was popular on M&S.com and it continues to drive traffic as the most visited guest brand.
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