M&S launches new M&S Icons range
M&S has launched a new range of elevated wardrobe staples called M&S Icons.
The retailer said the collection aims to offer timeless womenswear and menswear items that form the foundations of any capsule wardrobe. In womenswear, pieces include the The Timeless Trench, The Autograph Blazer, The Wide-leg Jeans, The Autograph Tee, The Classic Bomber, and The Leather Trainers.
Meanwhile menswear items include The Preppy Shirt, The Autograph Tee, The Waffle Knit, The Go-To Blazer and the Classic Jean.
Richard Price, managing director for clothing and home at M&S, said: “Now more than ever, our customers want clothes that are going to work hard for them and give them great cost per wear.
“Made well and made to last has long been part of our trusted value DNA and through M&S Icons, we’re showing up with confidence and getting behind the quality and timeless style of our clothing that we know our customers will want to wear time and time again.”
The range will be available to shop throughout the year with prices starting from £20. The launch will be supported in-store and online and through CRM, organic social and PR.
