M&S extends Goodmove range to every store
M&S is making its Goodmove activewear range available in every store for the first time as it launches a new campaign for the brand.
First launched as a womenswear range at the beginning of 2020 and expanded to include menswear and kidswear in 2021, the range offers performance activewear at value prices.
This summer, M&S will build further awareness of the range through a marketing campaign that aims to showcase its innovation-led products. The campaign will run across all customer channels from digital media through to customer emails.
The move follows new research by M&S which found that wellbeing is a top customer concern post pandemic and that 60% of customers plan to be more active over the summer.
Jill Stanton, M&S’s womenswear director said: “The growth of Goodmove has been phenomenal. Driven by a fantastic team and tapping into how customers have been living & working, it’s really gone from strength to strength. This summer we’re really focused on sharing with customers the great everyday style & value the range offers. With the offer now available in every store, and the choice of free next day delivery or click & collect, it’s now even more convenient for customer to shop Goodmove.”
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