Molton Brown opens first store in Malaysia

Kao Corporation has announced that luxury fragrance brand Molton Brown has launched into the Malaysia market.

Working in partnership with Valiram, a luxury and lifestyle group in southeast Asia, the British brand has opened its first flagship store in the country at Exchange TRX Mall in Kuala Lumpur’s international financial district.

Molton Brown will now work to expand its presence in Malaysia through various channels. Next steps will include the launch of an ecommerce site and the acceleration of the brand’s luxury hotel amenities business.

The strategy aims to enhance the brand’s visibility in Malaysia based on the idea of “Molton Brown Village,” an effective brand promotion concept that has already been implemented in Japan.

This year, the brand is planning to move into B-to-C businesses in Singapore, Thailand and Hong Kong and will also make its debut in Indonesia and Macau.