Molton Brown unveils Christmas gifting campaign at UK airports
Molton Brown is launching its 2025 festive gifting campaign this month across a number major UK airport hubs, in partnership with Avolta-owned World Duty Free.
Focused on the theme “You know them. We know gifting”, the campaign will feature several British tastemakers, including content creators Victoria Magrath and Isaac Hudson, sharing their personal festive gifting stories.
Meanwhile, a series of high-profile festive beauty stations and must-have tables will showcase Molton Brown’s Christmas gift collection and campaign across the travel retail channel.
The beauty stations will appear in world Duty Free stores at Manchester T2, Bristol, London Heathrow T2 and T4, London Stansted, East Midlands, and Leeds Bradford airports until 3 December.
From 4 December until 4 January 2025, these will be replaced by must-have tables in London Heathrow T2 and T5, as well as London Stansted.
Rohanne Collis, Molton Brown key account manager for global travel retail, said: “We’re delighted to once again work closely with our key strategic partner Avolta to elevate the Molton Brown experience for travellers across key UK airports this festive season.
“This latest collaboration build on our shared passion for quality, craftsmanship and gifting – bringing a touch of festive magic to the airport environment.
“Our seasonal beauty stations and curated must-have tables offer a dynamic and engaging way to connect with passengers, highlighting our iconic collections and making it easy to find the perfect gift.
The installations are a key part of our strategy to deepen brand engagement and drive premium gifting in travel retail.”
