Marks & Spencer protects price of school uniforms
Marks & Spencer has committed to protecting the price of its school uniform range for a third year running as it looks to help customers during the cost-of-living crisis.
The retailer will also be offering an additional 20% off school uniforms for early bird shoppers, for a limited time only. Prices in the range start from £7 for a multipack of three 100% responsibly sourced cotton unisex polo shirts.
The move follows the publication of the latest M&S Family Matters Index which shows that the rising cost of living remains a concern for 81% of families, with 62% of customers placing value as the most important priority when shopping.
Alexandra Dimitriu, kidswear director at M&S, said: “School uniform is an essential purchase for millions of families and now more than ever, parents are prioritising value when it comes to making purchasing decisions.
“We believe that a great price shouldn’t come at the expense of great quality and by continuing to protect prices, we’re ensuring affordable school uniform – that also passes the hand-me-down test – is accessible to all families this Back-to-School season.”
This season, M&S is also adding kids’ products from third-party brand partners Smiggle and Hype to over 100 M&S stores across the UK.