Marks & Spencer protects price of school uniforms
Marks & Spencer has committed to protecting the price of its school uniform range for a third year running as it looks to help customers during the cost-of-living crisis.
The retailer will also be offering an additional 20% off school uniforms for early bird shoppers, for a limited time only. Prices in the range start from £7 for a multipack of three 100% responsibly sourced cotton unisex polo shirts.
The move follows the publication of the latest M&S Family Matters Index which shows that the rising cost of living remains a concern for 81% of families, with 62% of customers placing value as the most important priority when shopping.
Alexandra Dimitriu, kidswear director at M&S, said: “School uniform is an essential purchase for millions of families and now more than ever, parents are prioritising value when it comes to making purchasing decisions.
Subscribe to TRB“We believe that a great price shouldn’t come at the expense of great quality and by continuing to protect prices, we’re ensuring affordable school uniform – that also passes the hand-me-down test – is accessible to all families this Back-to-School season.”
This season, M&S is also adding kids’ products from third-party brand partners Smiggle and Hype to over 100 M&S stores across the UK.
