Mappin & Webb launches new look showroom
Luxury jeweller Mappin & Webb has unveiled a new look showroom in York’s Davy Gate.
The new larger space replaces the brand’s previous boutique on the city’s Coney Street.
The store will be the first Mappin & Webb showroom to feature the brand’s new contemporary visual identity within an open plan space, which houses watch and jewellery spaces along with two private VIP areas. It aims to create an elevated client experience for customers, with a relaxed seating area and a large bar.
The store will also include a new Rolex room and dedicated brand areas for Tudor, Hublot and BVLGARI watches, as well as a jewellery area with a separate VIP room and bridal space.
Craig Bolton, president of the Watches of Switzerland Group UK & Europe, said: “We are thrilled to be opening our new showroom in York, the town has a rich history and is known for its love of luxury and fine craftsmanship. At Mappin & Webb, we are committed to providing our clients with a luxury shopping experience that differs to any other jewellery store by embracing our brands tradition and heritage.
“This new showroom perfectly captures the essence of Mappin & Webb moving the brand forward with this contemporary modern design to showcase our own brand and brand partners in the best possible way.”
Nick Johnson, director of Mark Pinney Associates, who led the project, added: “An elegant palette, consisting of high quality natural finishes, was chosen and curved forms were introduced to create a softer, more feminine environment. The main sales area has been created to house concessions from the brand partners.
“A dedicated jewellery gallery provides a more intimate space, where the Mappin & Webb brand colours are used as accents. This is the first showroom of this new concept and we are looking forward to the expansion to other locations going forward.”
