eBay’s Love Island partnership boosts popularity of pre-loved fashion
A new survey by eBay has revealed that its partnership with TV programme Love Island has boosted the popularity of pre-loved fashion.
The research shows that nearly half of Love Island viewers said they would consider buying pre-loved over new items after watching this year’s series.
Subscribe to TRBFollowing the appointment of Love Island contestant Tasha Ghouri as eBay UK’s first ever Pre-Loved Ambassador, the online marketplace is now encouraging consumers to continue buying and selling pre-loved items through its ongoing support of Oxfam’s Second-Hand September campaign.
eBay UK has seen over a 7,000% increase in searches for pre-loved clothing on its site compared with the same period last year. Furthermore, there have also been 881% more searches for ‘ebay preloved’ on Google and 359% more for ‘ebay pre-loved clothes’ compared to before the show.
In addition, 23% of Love Island viewers have admitted to making their first ever pre-loved purchase this summer.
eBay UK’s head of fashion Jemma Tadd said: “With the Islanders embracing pre-loved and killing it in their fits each night, it showed all of us just how brilliant it is to find something that speaks to you and your own style. It is fantastic to see conscious shopping becoming more mainstream – proving that pre-loved is more than just a trend.
“We’re thrilled to be able to continue this conversation around pre-loved together with Oxfam and this Second-Hand September, pre-loved pieces of clothing have the power to do more – for your style, for the people, and the planet.”
Oxfam’s Second-Hand September campaign encourages people to buy and sell only second-hand for 30 days.
