Jewells to launch stores at four Hammerson shopping centres
Jewells is to open shops in four Hammerson shopping centres as part its physical stores debut.
The casual luxury jewellery retailer will be launching shops in Southampton’s Westquay and Reading’s The Oracle on 30 May and Birmingham’s Bullring and London’s Brent Cross from June.
Leah Uka, chief brand officer of Jewells, said: “Launching our first-ever physical spaces in key destinations across the country has been an important process for us.
“We have ambitious expansion plans targeting 2,000 stores across 45 countries within five years, and to make that possible, it was necessary for us to establish the Jewells brand in the kinds of high-footfall and high-quality retail destinations that Hammerson have, to engage existing and new customers and create a wonderful retail experience for them.”
Never Miss a Retail Update!Spanning around 1,000 square feet, each Jewells store will showcase Jewells’ trend-driven demi-fine jewellery, which is made using premium materials including gold, silver, sustainable lab-grown diamonds and semi-precious stones. The spaces will also offer bespoke consultations, workshops and immersive experiences.
Paul O’Brien, director of leasing & commercialisation at Hammerson, added: “The decision for Jewells to open four of its first stores across our portfolio demonstrates the quality of our destinations and the confidence that leading retailers have in what Hammerson delivers.
“It also shows the pace we can execute deals, the support we can give to new entrants as they enter our markets, and a collaborative approach to delivering at scale. Jewells is backed by a proven operator and is an excellent fit for each of our locations, resonating with the young, fashion-forward audience our city destinations attract.”
