Janie and Jack and Hatch to open debut UK dual-concept store
US childrenswear brand Janie and Jack and premium maternity label Hatch will make their UK debut with a new dual-concept store opening in London’s Chelsea.
Situated in the historic Gaumont Building on King’s Road, the store will serve as both brands’ UK flagship and a cornerstone for future international expansion under their parent company, the Matri Group.
Subscribe to TRBIt will aim to offer an elevated shopping experience for modern families with premium maternity essentials, childrenswear, gifting items and seasonal collections.
Parnell Eagle, president of Janie and Jack, said: “This next phase is about deepening our connection with modern families while bringing a new expression of our signature style to London — timeless design, beautiful craftsmanship, and a sense of occasion in every detail. We’re excited to bring our vision of contemporary family style to London’s most iconic shopping destination.”
The new store will open in February 2026 as part of Matri Group’s long-term growth plans.
Mo Beig, president and chief financial officer of Matri Group, added: “Our London opening represents more than a retail expansion – it’s a symbol of our evolving vision. We’re building a connected community that supports families from maternity through childhood where design, craftsmanship, and style come together across every stage of life.”
