Hype announces global expansion plans following investment from Projekt Indigo
Lifestyle brand Hype has announced plans for global expansion following a substantial investment from India-based Kolektive Ventures, which operates as Projekt Indigo in the UK.
The significant partnership will help Hype to extend its footprint across Europe and India as it works towards achieving its ambition of becoming a leading global fashion brand.
The company said Projekt Indigo’s supply chain and substantial financial resources will help it to seamlessly extend its brand and distribution into new markets.
Sarjan Dulai (pictured left), owner of Just Hype, explained: “The partnership with Projekt Indigo marks a significant milestone for Hype. With their strategic investment, we’re geared to propel our brand to new heights.
“This partnership also enables Hype to continue catering to our loyal wholesale customers, who have been instrumental in our growth. Our wholesale business remains a cornerstone of our expansion strategy.
“Our ultimate goal is to bring our unique brand DNA into fresh global markets, and we look forward to this incredible journey.”
Established in 2011, Hype has over 500,000 active customers and delivers to more than 100 countries worldwide.
