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Hugo Boss chief operating officer to step down

Heiko Schäfer, the chief operating officer of Hugo Boss, will be leaving the fashion brand at the end of the month to become the chief executive… View Article

FASHION

Hugo Boss chief operating officer to step down

Heiko Schäfer, the chief operating officer of Hugo Boss, will be leaving the fashion brand at the end of the month to become the chief executive of the Mammut outdoor brand.

After joining Hugo Boss in March 2020 at the beginning of the Covid-19 pandemic, Schäfer has been credited with helping the company to accelerate the digitalising and streamlining of its product development and logistics operations.

Hermann Waldemer, chairman of the supervisory board of Hugo Boss, said: Heiko Schäfer had an important impact in building an effective, digitised, and more sustainable operations backbone since joining the company. His work also helped to stabilise Hugo Boss during the Covid-19 crisis, and accelerate afterwards with full force.”

In his new role, Schäfer will focus on “strengthening the iconic Mammut mountain brand and accelerating its growth on a global level”. The news follows Mammut’s announcement last September that Oliver Pabst would be stepping down as chief executive following the company’s acquisition by Telemos Capital.

Schäfer is a former chief executive of Tom Tailor Group and has also previously held senior roles at Adidas.

Hugo Boss said the departments reporting to Schäfer will be divided among other members of the management board, with global product development being headed up by Daniel Grieder and sourcing, own manufacturing, logistics and sustainability being led by Yves Müller.

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