Huel moves into fashion market
Nutrition products specialist Huel has launched Huelwear, a range of wardrobe essentials made from organic cotton and recycled nylon.
Known for its vegan, lactose-free and soy-free meal replacements, the Hertfordshire-based company’s first drop of the Huelwear collection offers seasonless wardrobe essentials for women, men and children. The debut collection comprises 19 lines including jeans, fleece jackets and beanies.
Julian Hearn, CMO, Fuel said of the move: “Fashion is one of the most polluting industries on the planet. We created Huelwear to offer a new solution, one which takes the problem-solving approach we bring to our food products and applies it to another industry that needs to change dramatically if we want to protect the environment that we all have a stake in.”